I am on Discord and the balkanization+homogeneization is still as prominent there as everywhere else.
Server admins are just NPCs providing @everyone announcements from time to time, to keep the player engaged (spoiler: the average Joe is just irritated by those). Sometimes you get a quest from them.
Also: 99% won't read profile bios (and you have to pay for actual customization, don't you?) while forum signatures were front-and-center.
I have to say I'm surprised to see Discord mentioned as an opposite to social media instead of... just yet another iteration of the same ploy.
Server admins are just NPCs providing @everyone announcements from time to time, to keep the player engaged (spoiler: the average Joe is just irritated by those). Sometimes you get a quest from them.
Also: 99% won't read profile bios (and you have to pay for actual customization, don't you?) while forum signatures were front-and-center.
I have to say I'm surprised to see Discord mentioned as an opposite to social media instead of... just yet another iteration of the same ploy.