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Videos are expensive to store, but generative AI is expensive to run. That will cost them more than storage allegedly saved.

To solve this problem of adding compute heavy processing to serving videos, they will need to cache the output of the AI, which uses up the storage you say they are saving.





https://c3-neural-compression.github.io/

Google has already matched H.266. And this was over a year ago.

They've probably developed some really good models for this and are silently testing how people perceive them.




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