I agree there are some red flags here to me. One is the priority claim "As far as we know, no one seems to have done this kind of stimulation before - even in animals." The other is the definitive conclusion based on weak experimental design and documentation, "Can ultrasound make you smell things that aren’t there? Turns out, yes!"
These are big scientific claims, but the work is clearly too premature to make those conclusions, and it lacks the connection to prior work and peer review needed for making priority claims. It's really great hacker-tinkering work though, and it could turn into solid science if they take more care with it.
If this effect is real and truly novel, my cynical expectation is that someone already established in focused ultrasound will read this, apply a more rigorous approach, and get the recognition that they are hoping for through more establish channels.
These are big scientific claims, but the work is clearly too premature to make those conclusions, and it lacks the connection to prior work and peer review needed for making priority claims. It's really great hacker-tinkering work though, and it could turn into solid science if they take more care with it.
If this effect is real and truly novel, my cynical expectation is that someone already established in focused ultrasound will read this, apply a more rigorous approach, and get the recognition that they are hoping for through more establish channels.