> Robbie Bach (Chief Xbox Officer): I said, okay, well then, let’s not do it.
> Ed Fries (VP, Game Publishing): And then somebody says, “What about Sony?”
> Jeff Henshaw (Software Design): Microsoft had owned the den and the office. And the thought of Sony owning the rest of the home is offensive to Bill [Gates].
> Ed Fries: Bill kinda pauses, and he thinks, and he says… “I think we should do this.” And Ballmer’s like, “yeah, we should do this!” And then they start getting excited and it starts going back and forth. “We should do this!” “We should let these guys do this!”
In Zero to One, Peter Thiel argues that Microsoft and Google were so bent on competing with each other for its own sake (Bing, ChromeOS) that they allowed Apple to dominate the next generation of computing with the iPhone. This seems like another part of the same story.
> Ed Fries (VP, Game Publishing): And then somebody says, “What about Sony?”
> Jeff Henshaw (Software Design): Microsoft had owned the den and the office. And the thought of Sony owning the rest of the home is offensive to Bill [Gates].
> Ed Fries: Bill kinda pauses, and he thinks, and he says… “I think we should do this.” And Ballmer’s like, “yeah, we should do this!” And then they start getting excited and it starts going back and forth. “We should do this!” “We should let these guys do this!”
In Zero to One, Peter Thiel argues that Microsoft and Google were so bent on competing with each other for its own sake (Bing, ChromeOS) that they allowed Apple to dominate the next generation of computing with the iPhone. This seems like another part of the same story.