Their audience is Steam users primarily. There are millions of them and all they need to do is market it on Steam. And as Valve had said (and shown with their hardware survey), the vast majority of users have shitty PC's. People keep mentioning in these comments "oh who is this for? I just built a gaming PC with an RX 9070". Good for you. Then you don't need it. However, there are millions of Steam users who do not have a 9070.