A lot of the things the administration is doing seem a bit socialist because socialism has some overlap with populism. The main difference is that it is framed as Trump doing favours to certain groups of people, with expectation of reciprocity or at least personal gratitude and loyalty, instead of more institutional wealth redistribution or subsidy policies.

Depending on who he is doing favours to, it looks right-wing or left-wing under the traditional political lens, but it's more about Trump doing whatever he wants with the governments resources.