Yes - I had similar thoughts when I saw the word "startup" used alongside something so far-out (same 'critique" should apply to Fei-Fei Li's World Labs - https://www.worldlabs.ai). These are VC-funded research labs (and there is nothing wrong with tat). Calling them "startups" as if they are already working on an MVP on top of an unproven (and frankly non-existent) technology seems a little disingenuous to me.