Apple is a tech company. Their last two tech products (Vision Pro and iPhone Air) were colossal and unexpected failures. The industry is holding it's breath.
We already know Apple can manufacture lifestyle products and market fashion to fashionable people - that's not the issue. We're starting to turn the corner on Apple's true desire to stop competing. They can't innovate like they used to with the iPad and the Apple Watch; the "new" Apple products today are expensive alternatives to superior products. Apple's most-lucrative investments are turning out to be the App Store and iCloud, software investments that have nothing to do with their hardware quality. So we're now in the awkward position of getting precisely zero innovative hardware and tons of useless and expensive bric-a-brak like iPhone Pockets and iPad laptop-cases to convince people the ecosystem doesn't need to compete to be fun.
On the one hand, yes, I am not the target audience for this in the same way I would ignore the Apple CPAP machine. On the other hand, this is setting a new low for Apple that hadn't been challenged since the polishing cloth debacle. Nothing here is innovative and it seems to confirm the industry's broader suspicion that Apple's business model is bankrupt.
We already know Apple can manufacture lifestyle products and market fashion to fashionable people - that's not the issue. We're starting to turn the corner on Apple's true desire to stop competing. They can't innovate like they used to with the iPad and the Apple Watch; the "new" Apple products today are expensive alternatives to superior products. Apple's most-lucrative investments are turning out to be the App Store and iCloud, software investments that have nothing to do with their hardware quality. So we're now in the awkward position of getting precisely zero innovative hardware and tons of useless and expensive bric-a-brak like iPhone Pockets and iPad laptop-cases to convince people the ecosystem doesn't need to compete to be fun.
On the one hand, yes, I am not the target audience for this in the same way I would ignore the Apple CPAP machine. On the other hand, this is setting a new low for Apple that hadn't been challenged since the polishing cloth debacle. Nothing here is innovative and it seems to confirm the industry's broader suspicion that Apple's business model is bankrupt.