They themselves are the best at doing it, really.

A phone brand that rich people buy selling overpriced designer items?

I sincerely believe one day we'll get an official release of one of those Airpod straps: https://www.yahoo.com/news/hilarious-accessory-reminds-us-at...

Wow, that article is wild! Talk about "aged like milk." I'm not saying iPhone Pocket will be a hit as big as AirPods, but it goes to show how unimaginative early reactions can be.