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>I think it's the other way around. Simply raising awareness about endangered animals may be enough to gain traction since many/most people are naturally sympathetic about it.

You're completely right in your literal point quoted above, but note what I was emphasizing. In this example, "save the animals" was offered as an example of a problem oversaturated in awareness to a point of diminishing returns. If you don't think animal welfare illustrates that particular idea, insert whatever your preferred example is. Free tibet, stop diamond trade, don't eat too much sodium, Nico Harrison shouldn't be a GM in NBA basketball, etc.

I think everyone on all sides agrees with these messages and agrees that there's value in broadcasting them up to a point, but then it becomes not an issue of awareness but willpower of relevant actors.

You also may well be right that developers would react negatively, honestly I'm not sure. But the point here was supposed to be that this pages author wasn't making the mistake of strategic misunderstanding on the point of oversaturating an audience with a message. Though perhaps they made the mistake in thinking they would reach a sympathetic audience.



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