That might force them into providing better warranty support: if my fridge isn't working any more, I'm going to stop paying them money. Obviously subscription-free becomes another tier of status, but if by paying a monthly fee I get 24 hour maintenance support for fear of losing my sub revenue, well...
There's already parallels around this to an extent. I pay Apple money every month for storage, ad-free TV, music and games, confident my data is my data. As a result, they might have a customer for life, because the alternatives are awful in comparison even if I pay less per month or overall for them.
I have very good experience of Samsung’s warranty support for a washing machine, actually.
The thing that makes corporations give better warranty support is not more money. Giving them more money does not incentivize them to suddenly give better service or make higher quality goods. The thing is consumer protection laws. In the EU, consumer goods have a minimum two-year warranty period. This incentivizes higher quality manufacturing.
There's already parallels around this to an extent. I pay Apple money every month for storage, ad-free TV, music and games, confident my data is my data. As a result, they might have a customer for life, because the alternatives are awful in comparison even if I pay less per month or overall for them.