"The Onion" is a long sold-off brand that has nothing to do with that very funny midwestern free paper. It doesn't even have anything to do with that national media success of the 2000's.
It was first mostly sold off to the head of Strong Capital Management, moving to NY, then moved to Chicago under the editorship of "Cole Bolton - a Brown University graduate of business economics, former associate economist at the Federal Reserve Bank of Chicago, and research associate at Harvard Business School." During that last move, 85% of the staff resigned. From there it was sold to Univision (the tv channel) and merged with Gizmodo. Then it was sold to private equity group Great Hill Partners, then sold off again to the founder of Twilio under whom Ben Collins was put in charge, former NBC "disinformation expert"/twitter troll and worst person on the planet.
That's just a quick summary of the 4K words offered by Wikipedia about the ownership history of this brand. Brands aren't actually things anymore, their purpose is to conceal things.
Is this a data point? I have no idea, but he's cool and so is The Onion.