What makes you draw that conclusion? The wraps and powder coating can be observed but how can you infer intent? Which one is the “car person” and which one is just a Cybertruck owner?
They both wrap their vehicles or get custom paintjobs. How can they be differentiated by vehicle appearance alone?
In my part of EU it's actually pretty common, especially on exotic cars.
I guess the main appeal is "paint protection". Seems redundant to me, but people do like to apply screen protectors to their phones, which is another thing I don't fully comprehend so you know...