And yet, even ”knowing about the working of the business” is different from actually understanding user needs at UI level, which involves a lot more variables.
The single most valuable tool is user testing. However it really takes quite a few rounds of actually creating a design and seeing how wrong you saw the other person’s capabilities, to grok how powerful user testing is in revealing your own biases.
And it’s not hard at all at core. The most important lesson really is a bit of humility. Actually shutting up and observing what real users do when not intervened.
The single most valuable tool is user testing. However it really takes quite a few rounds of actually creating a design and seeing how wrong you saw the other person’s capabilities, to grok how powerful user testing is in revealing your own biases.
And it’s not hard at all at core. The most important lesson really is a bit of humility. Actually shutting up and observing what real users do when not intervened.
Shameless plug, my intro to user testing: https://savolai.net/ux/the-why-and-the-how-usability-testing...