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That’s because it’s called “the news”, not “the olds”.

When I teach people how to talk to reporters I always emphasize this. If it’s the 10th time something happened, you need to explain it in terms of what’s -new- or your info won’t go beyond the pitch meeting.

Thats why your town’s street fair makes a big deal that it’s the 10th anniversary event. It’s “news” that you’ve hit a round number. That’s why Trump breaks the law in a little way before doing it in a big way… the second time isn’t interesting.



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