> Nontrivial amount of ad revenue lost? Not my problem if the company can't pay me to mitigate.

Interestingly, when I worked on analytics around bugs we found that often (in the ads space), there actually wasn't an impact when advertisers were unable to create ads, as they just created all of them when the interface started working again.

Now, if it had been the ad serving or pacing mechanisms then it would've been a lot of money, but not all outages are created equal.