From full cases [0] including the CPU cooler in general, to themed components[1], when it comes to gaming makers are going beyond and above to create cool visuals.
The ones in the article are boxes only, the actual cards were different from what were represented on the box. Anime-themed products are products themselves in various themes. I'd argue that these two are different phenomena.
Years ago, I picked up a low profile, single-slot GPU that worked well in Linux to throw in old machines when someone gives me one to mess with or recover. The best fit at the time was a Yeston AMD card, and in a world of cards that are all "Black with {{primary_color}}" the choice of blinding magenta made me smile.
That's fantastic. I recently bought a Lofree mechanical keyboard (they're a Chinese brand) and they definitely have the most unusual hardware designs I've ever seen.