I have to wonder how much to 3 new NAS systems from Ubiquiti played into this. They seem pretty targeted at Synology at a great price. I have the original UNAS pro and it has been fantastic.
Sure I can't run apps on it, but how much do people really run apps on their synology vs just use it as a basic NAS to begin with? I never found any of the apps really all that great to begin with. The only one I kinda liked was synology sync but really don't need something like that with freesync.
In my mind app support is the main reason to pick Synology. They may not always be as capable as the best self hostable and/or commercial alternatives, but they are easy for people with intermediate skills to set up and maintain. That makes them a good deal for prosumer homes and SMBs without a dedicated IT guy. And with the way the Synology apps are designed you're then somewhat locked in.
You can get basic network storage more or less anywhere, for much cheaper, so in my mind apps and the polished GUI + integration are the only reason you would even consider Synology unless you're already locked in. Maybe technical support contracts at the higher end, but you can get that, done better, from other vendors too.
Sure I can't run apps on it, but how much do people really run apps on their synology vs just use it as a basic NAS to begin with? I never found any of the apps really all that great to begin with. The only one I kinda liked was synology sync but really don't need something like that with freesync.