> $2 billion on sales and marketing - anyone got any idea what this is? I used t... | Hacker News

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		abaymado 88 days ago \| parent \| context \| favorite \| on: OpenAI's H1 2025: $4.3B in income, $13.5B in loss > $2 billion on sales and marketing - anyone got any idea what this is? I used to follow OpenAI on Instagram, all their posts were reposts from paid influencers making videos on "How to X with ChatGPT." Most videos were redundant, but I guess there are still billions of people that the product has yet to reach.

what 88 days ago | [–]

There’s a bunch of users here that are probably paid by them too.

rightbyte 87 days ago | | [–]

I'd prefer the use of the Heroes 3 nomenclature on crowd sizes to be more precise. "Bunch" sounds too small. I would say a 'horde' i.e. 50 to 99.

gizajob 88 days ago | [–]

Seems like it’ll take billions more down the drain to serve them.

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