The name Economic Denial of Sustainability is clunky. But the idea is interesting, something analogous to DDOS.
Where once synthetic traffic was most likely to cause something to reach implementation limits and fall over, now smooth scaling in the cloud may mean the first thing that breaks is not your service but your budget.
Fake CPC clicks designed to deplete a competitor's budget is a related idea. Fake downloads from S3 in order to 'infinitely scale' your expenses would be the cloud/EDOS equivalent.
Where once synthetic traffic was most likely to cause something to reach implementation limits and fall over, now smooth scaling in the cloud may mean the first thing that breaks is not your service but your budget.
Fake CPC clicks designed to deplete a competitor's budget is a related idea. Fake downloads from S3 in order to 'infinitely scale' your expenses would be the cloud/EDOS equivalent.