That's my take. Its worse this time because it's coming from the government, but in a sense that makes it actually an opportunity to fight it in court (and they absolutely should.) In any case, the rules of engagement have been clear for years: if we don't like you, then we're coming for your livelihood.
It's because you're comparing apples to oranges. Public shaming through social action vs the full weight of the federal government suppressing free speech; they are in two entirely different categories and shouldn't/can't be compared to each other without being misleading about the nature of the wrongs.