I'm sorry but I just don't buy that (and I pay/have paid for many subscriptions for product that have ads-based versions).
A business choosing to be ad-based is the business's problem. A person choosing to not experience ads is that person's problem. They just don't want to do business with each other and either party should have the freedom to make that decision.
I do think a lot should change around advertising, tracking, etc. For example: I think you should be able to set an option on your browser that says "no ads" that sites legally have to respect (even if the result is the site replies: "no content without ads"). At the same time, I think people should have to "declare" their ad blocker use.
It's everyone's problem, because monopolies and oligopolies are rampant on the web and give wildly disproportionate market power to platform owners. That's why none of the domestic alternatives to Youtube are able to serve anything other than niche markets. If you as a consumer try to boycott Youtube you are simply cut off most user-generated video content. You can't not know this.
A business choosing to be ad-based is the business's problem. A person choosing to not experience ads is that person's problem. They just don't want to do business with each other and either party should have the freedom to make that decision.
I do think a lot should change around advertising, tracking, etc. For example: I think you should be able to set an option on your browser that says "no ads" that sites legally have to respect (even if the result is the site replies: "no content without ads"). At the same time, I think people should have to "declare" their ad blocker use.