I know two extremely rural, middle of nowhere, normie people who switched from the iPhone to Android after Joe Rogan's interview with Zuckerberg. And, more in my tech circles, I've seen someone switch over to Android about once a year now for two or three years. In the other direction, my brother keeps saying "yeah maybe I'll switch the family over to iPhones [from Samsung]. I guess they're more secure". He's been saying that for three years now.
Siri being bad is a huge flashpoint on this issue, and I think its causing far more negative sentiment than Apple will admit or even knows about. If they had any intelligence left in their leadership, they would have just paid ChatGPT $10B/year, wrote a nice system prompt, and that's Siri v3. They could have done that in literally 2023, keep investing in their own models, maybe come 2027 or 2028 flip the switch. Instead they went so far down the rabbithole of personal context that they built nothing, meanwhile there's intermittent reports on reddit and elsewhere that Siri has begun to lose the ability to even set timers for some people [1] (I have not ran into this issue).
My take is that we're going to see this sentiment get worse in Q3/Q4 this year when iOS 26 drops. Liquid glass is actually wildly divisive among the people I've shown it to and who are using the betas. Some people like it, but some people really dislike it. When you add that on to their other issues; I think overall the next two years are going to be pretty good for Samsung and Google.
Siri being bad is a huge flashpoint on this issue, and I think its causing far more negative sentiment than Apple will admit or even knows about. If they had any intelligence left in their leadership, they would have just paid ChatGPT $10B/year, wrote a nice system prompt, and that's Siri v3. They could have done that in literally 2023, keep investing in their own models, maybe come 2027 or 2028 flip the switch. Instead they went so far down the rabbithole of personal context that they built nothing, meanwhile there's intermittent reports on reddit and elsewhere that Siri has begun to lose the ability to even set timers for some people [1] (I have not ran into this issue).
My take is that we're going to see this sentiment get worse in Q3/Q4 this year when iOS 26 drops. Liquid glass is actually wildly divisive among the people I've shown it to and who are using the betas. Some people like it, but some people really dislike it. When you add that on to their other issues; I think overall the next two years are going to be pretty good for Samsung and Google.
[1] https://ethanbholland.com/2025/07/11/apple-has-lost-its-mind...