If you are still using bluetooth headphones as they existed 10+ years ago, and haven't tried using apple headphones with an apple computer/phone, you are missing a massive quality of life upgrade in terms of basically never having to do the pairing dance again after your initial purchase.
You don’t have to do that with non-Apple headphones either.
The bigger problem with Bluetooth headphones is that the batteries are non-replaceable, so consumers are incentivized to throw them out every few years (just like smartphones).
Some non-Apple headphones can pair to more than one device, but there's usually a hard limit, and it's fairly small. And you have to set each up separately.
Apple headphones will roam between all Apple devices that you own, and it pretty much "just works".
Of course, as soon as you step out of their ecosystem, not only you have to pair manually again, but it can only be paired to a single non-Apple device at a time.
There is such a mythology around that it's basically religious fervor at this point.
Apple stuff isn't any better or more convenient than any other brand. The gold standard is multi-point Bluetooth which Apple doesn't do because they would rather have you locked in their "ecosystem". Joke's on them because even if you are a customer, you can very much get a good experience by avoiding the Apple stuff.
If you are still using bluetooth headphones as they existed 10+ years ago, and haven't tried using apple headphones with an apple computer/phone, you are missing a massive quality of life upgrade in terms of basically never having to do the pairing dance again after your initial purchase.