The op wasn’t arguing that there was some moral difference between apple and google. They were arguing an incentive difference.

And there is one! If you don’t recognize that you yourself are subject to some sort of distortion field.

Obviously that incentive difference doesn't work. Otherwise Apple would be happy with being paid, while not making users the product. Cable TV is another example of this non-working incentive difference. It just takes longer, because the paying users need to be slowly dragged along into advertisement hell.