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I think that’s a rationalization. Most people just don’t like ads no matter what they are. And I can’t blame them, ads are terrible. But this is a case where they offer a nice subscription that takes them all away, so people ought to buy that instead.


I pay for YouTube Premium, but what I am afraid will happen is that once enough users opt to pay for the service, YouTube may pull an Amazon Prime and show ads, and then ask for more money to not see the ads.


Same. But I'll certainly enjoy it while it lasts.


Well, I don't particularly enjoy ads on Reddit, Gmail, and, when I used them, Tiktok, Facebook, etc but I wasn't particularly pissed off by them either. On YT it seems just so in your way and in your face and egregious. It's like every couple minutes there's an other ad. You can't even chromecast videos to your tv to play in the background because you have to constantly babysit it or else it will load up an ad that goes on forever or 10 minutes until you come back to skip it.


The YT Premium subscription suffers from being low value imo, forced bundling with YT Music which inflates prices, and little to no synergy with Google One subscriptions in most countries.


I find it to be an excellent value. It’s the only streaming service I pay for. It’s full of stuff I want to watch and well worth the price.


They offer a cheaper version that isn't bundled with Youtube Music, but then you get ads on official music uploads since I guess that's how the licensing works out. https://www.youtube.com/premiumlite


Premium Lite has ads, just less. Currently, it's

> Ads however may appear on music content, Shorts, and when you search or browse.

- https://support.google.com/youtube/answer/15968883?hl=en


Not available (anymore) in many countries


I don't think it's a rationalization. I have two normie friends who were mostly fine seeing ads on the internet, until one night they saw one too many scum ads on YouTube. They asked me to help them install an adblocker. It was specifically the scumminess of these ads that got them to start using adblockers, which by the way the FBI recommends as a matter of course. People should buy YouTube premium for the convenience features it offers, but everyone should be blocking ads for their own safety and sanity. There is no reason to engage in the ad economy. Everyone should be blocking all ads.




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