Yes, I was really curious about their metrics for ranking the startups.
As you correctly pointed out - why is instacart missing while 9gag is present? I can name so many much better alternatives to 9gag: instacart, KIPPT, Everyday.me etc.
What if the only criteria required by this article was to list startups that sold something (rather than be a platform or <insert disruptive buzzword here> that doesn't currently monetize. E.g. Makr.io, ReelSurfer). So that would boil it down to: Double, Coco Controller and a handful others.
As investor Kevin O'Leary would say: Follow the money.
Your opinion of the content/product being sold should not be mistaken for the quality of a business model. The two are vastly different things. For example, I don't smoke cigarettes--hate the things, but I'll be damned if tobacco wasn't a great way to make a buck in the past century.
As you correctly pointed out - why is instacart missing while 9gag is present? I can name so many much better alternatives to 9gag: instacart, KIPPT, Everyday.me etc.