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Their shoppers are all on the savvy scale and could easily use their prime membership to buy parts on Amazon, but they don't.

If the customer isn't savvy the knowledgeable customer service adds a lot of value.



I am a "savvy shopper" and have no desire to buy components on Amazon anymore. Their stock co-mingling doesn't work for speciality computer components. I've received items marked as new that were clearly open box returns. I've received completely nonfunctional components. I've received the wrong item a few times. The component I've had the most success with are SSDs, but for anything beyond that I prefer to buy from brick and mortar because of their "curation." To be honest, it's a shame because the Amazon shopping experience is vastly superior but they send you crap, so it's unusable for this vertical. I still buy other junk from Amazon, but nothing that's particularly performance sensitive.




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