oh, this is a reference to a Seinfeld episode. Elaine works for a clothing company that is trying to sell men's purses by renaming them "European carry alls".

Jerry: Hey! Officer! Someone took my European carryall!

Cop: Your what?

Jerry: The...black, leather...thing with a strap.

Cop: You mean a purse?

Jerry: Yes, a purse. I carry a purse!