Customers will not correlate poor tipping with poor service, because tipping is considered so culturally different. If that behaviour starts to happen, customers will just use it once or twice, have a poor experience and decide "nope, that doesn't work for me, I'll not use that any more".
In the UK Deliveroo offers me a chance to tip when making an order but only really "pushes" it after delivery, conforming to the UK sense of a tip being in response to great service. I've only been minded to do it once when a driver genuinely did something exceptional when I messed up an order - so he got a £5 tip on a £2.50 delivery fee from a restaurant about a mile away from me.
DoorDash could actually try something innovative here - they could eradicate tips, and push service fees up a little, and make a big deal of it in their marketing that their gig economy riders are getting a great deal. If it catches on, you could find this ripple out into other services like Uber, and perhaps change the tone on tipping in general in other scenarios, too.
Customers will not correlate poor tipping with poor service, because tipping is considered so culturally different. If that behaviour starts to happen, customers will just use it once or twice, have a poor experience and decide "nope, that doesn't work for me, I'll not use that any more".
In the UK Deliveroo offers me a chance to tip when making an order but only really "pushes" it after delivery, conforming to the UK sense of a tip being in response to great service. I've only been minded to do it once when a driver genuinely did something exceptional when I messed up an order - so he got a £5 tip on a £2.50 delivery fee from a restaurant about a mile away from me.
DoorDash could actually try something innovative here - they could eradicate tips, and push service fees up a little, and make a big deal of it in their marketing that their gig economy riders are getting a great deal. If it catches on, you could find this ripple out into other services like Uber, and perhaps change the tone on tipping in general in other scenarios, too.