Look, at the end of the day, folks might initially give a `.so` or `.sh` the side-eye, questioning its credibility. But if you nail your branding and put real effort into building your reputation, that perception quickly fades away. Once people trust you and your offering, nobody’s going to care about the TLD - just look at Notion.so: everyone links to them, uses them internally, and doesn't bat an eye. In fact, they eventually upgraded to .com - so that door always remains open.

Remember, with any new domain, you're starting from zero anyway; you'll have to build trust from scratch, whether it's a fancy `.com` or a `.so`. Going with something like `.so` or `.sh` just means more choices when the usual suspects are already taken.