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_Centralized platforms_ socialising happened around 2004, Facebook being one big survivor of that time. Because then, centralising stuff to provide a massive service proved more efficient (money wise: resources, investment, control, ads).

But socialising on the internet? There were plenty of options before, around and after then. Only, they didn't get the same support, convergence and effort since then. Because most people trusted the centralized services would opt to do the right things eventually. Ha. Fools were we.



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