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It's not that everyone will lower their prices... it's that in the past they already raised them. In 2023, if you calculated that you need to make $3 per install to be profitable, you'd have to raise that number by 43%* to account for Apple's cut. And if you don't think users will pay 43% more, then the app will just never get made.

Who knows whether or not current apps will have their prices lowered, but it would be better if in the future, new apps are not priced 43% higher than they would have been, like all the current ones.

* 1/(1-0.30) = 1.43



More like 18% higher because the fee is 15% on the first million per year.




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