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The article says it all: paying is the losing strategy.

> Likes received [by men] have a positive impact, but it is very light, which is a good thing from a monetization standpoint (you can make guys pay and not show them to anyone; they will keep paying, just a bit less than if they received likes. [...])

I can confirm. Payed once for a whole year, and got absolutely buried. Went from a decent rate of interactions to 2~3 likes (not matches) per week. And after the premium period ended, exactly on that same day, the previous rate of likes was restored! That's how I know they were intentionally not showing my profile around to other users.

Taking revenge on other users because of the predatory design of a dating app is, sincerely, disingenuous, childish and even irresponsible. Just stop using the bad product and try to cultivate real connections with people out there.



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