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These people is a fairly neutral substitute pronoun for "people with curly hair". I don't think why you hear any hostility in the term.

I'm not interested in debating the validity of whether there is market for this group of people. Just that the article in question does little to support the claim. It argues that a lot of people have curly hair and buy curly-hair products. It says nothing about why these people want to congregate online in a specific social network.

In fact, your 2-sentence paragraph said more than the entire article.



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