I would hate running a blog where every time I hit the "publish" button I have to think "someone might put this on Hacker News and some Hacker News guy will complain about me spamming". I don't think that this is "news"-worthy, but its the hacker news community that posted it here and upvoted it.
His site isn't ad supported–I don't think he's trolling for pageviews. Also, if you listen to his podcast, he's stated that he doesn't much care for hitting the front page of HN because we're such cynical dicks (paraphrased).
UPDATE: His site is ad-supported. It was just blending in a little too well.
lukeholder has perfected the HN spam complaint spam. Someone makes a blog entry that gets posted to HN and he calls it spam and gets...something. No idea what. Sorry.
He jumps on a hot topic and gets the page views.