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Assume you'll make ~nothing. So it's not really a side hustle.

Yeah, no doubt. For me, the marketing aspect really is the biggest thing in terms of any financial return. If I do create any courses, it would be part of an effort to position myself and/or my company as experts in a particular area. And that would just be one part of a multi-pronged strategy that would include making Youtube videos, possibly writing (a) book(s), etc.



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