If you want the masses of households to convert to electricity, then electricity should be dirt cheap (and stay cheap) and any solution should be idiot-proof.
Electricity being cheap gives people the confidence to make the large investments in home optimization (i.e. isolation), a heat pump, EV, etc.
The upper middle class will convert regardless but the big masses need this carrot, else it will all move to a grinding halt. I don't care how we make electricity consistently cheap, I'm just saying its a precondition.
As for simplicity. I mostly live around the working class, not the educated glass. They are unable to grasp an energy contract. There's just too many variables at play. They would struggle to understand the article too.
And that's just the conceptual part. The actual custom implementation part can be complicated as well. People are overwhelmed by it and feel they're running an energy central, watching it like a penny stock trader.
The goal is worthy, but when it's expensive, complicated to understand and hard to use, people will resist it.
If you want the masses of households to convert to electricity, then electricity should be dirt cheap (and stay cheap) and any solution should be idiot-proof.
Electricity being cheap gives people the confidence to make the large investments in home optimization (i.e. isolation), a heat pump, EV, etc.
The upper middle class will convert regardless but the big masses need this carrot, else it will all move to a grinding halt. I don't care how we make electricity consistently cheap, I'm just saying its a precondition.
As for simplicity. I mostly live around the working class, not the educated glass. They are unable to grasp an energy contract. There's just too many variables at play. They would struggle to understand the article too.
And that's just the conceptual part. The actual custom implementation part can be complicated as well. People are overwhelmed by it and feel they're running an energy central, watching it like a penny stock trader.
The goal is worthy, but when it's expensive, complicated to understand and hard to use, people will resist it.