I'm not sure how you get that - I assumed this was a fairly conventional Aquirhire.

Having said that....

SugarSync has a deal with Samsung where you can keep your files in SugarSync and play them on (some) Samsung Smart TVs. Seems like a win/win - SugarSync gets distribution and Samsung gets a nice feature.

Dropbox is already playing a similar space with its deals to get on Android phones.