And it's dominated by players who (a) make a good product, (b) produce very diverse lines of printers (such as equipment that prints on fabric - not a dying industry at all, as people continue to desire to wear clothes with designs printed on them), and (c) make other things similar to printers, like sewing machines.

Examples of these players would be Epson (who also make gigantic direct-to-fabric printers) and Brother (who still make sewing machines and popular label printers to print labels to stick on packages). HP and Lexmark are not leaders in the aforementioned spaces - at all.