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It's easier for consultants and sales people to sell to enterprise if the terminology is familiar but mysterious.

Bad

  1. installed Antivirus software
  2. added screen-size CSS rules
  3. copied 'Assets' harddrive to DropBox
  4. edited homepage to include Bitcoin wallet address link
  5. upgraded to ChatGPT Pro
"Good"

  1. Cyber-security defenses
  2. Responsive Design implementation
  3. Cloud Storage
  4. Blockchain Technology gateway
  5. Agentic enhancements


George Carlin's "Euphimisms" comes to mind.


These are great examples. Also an excellent technique for relaying project updates to non-technical managers




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