The only laudable move is to reject all forms of tracking and targeted ads as a matter of principle and make sure there’s at least one completely ad-free option.

There are few (if any) media businesses I care about enough to compromise on my requirements just to help them stay in business. Certainly not The Verge.

As for me, I’m happy to either not see the content or use workarounds that let me see it for free with no ads, i.e. ad-blockers + reader mode and services like archive.ph.