Exactly. Their business is to serve content which, if consumed using software in its default configuration, will give me a degraded experience. When the content has left their server and resides on my hardware, it is up to me - no, actually, it is my human right - to process it in the way I want. It is not my moral obligation to make sure that their messed up business model makes sense on a large scale. The alternative is Black Mirror Season 1 Episode 2.