> If you want the ads gone, PAY or stop using the service.

Paying is not always an option and, when it is, it's often ridiculously overpriced. Websites send me their ads, I choose not to look at them. Should I somehow be forced to consume adverts on television, prevented from leaving the room or muting the sound?

I would have more sympathy if there were no alternative, but there's a very easy one where everyone wins: static ads. I won't block those and I can't block them!