What I want is incompatible with a lot of businesses sustaining themselves. That doesn't change anything in how I think regulation or technology should work here. I think we should have both technological change and regulatory change in the online ad industry that would wipe out a large chunk of the ecosystem.
It's just another case of people confusing "What I personally want" with "What actually leads to a sustainable business/ecosystem".
I honestly think people get confused about this because we are so accustomed to getting what we want.