I think it can be challenging to get that much data to a single database. For example, you probably don't want to send every "someone moused over this ad" event in Japan to a datacenter in us-east-1. But if you do the aggregation and storage close to the user, you can emit summaries to that central server, backing some web page where you can see your "a 39-year-old white male moused over this ad" count go up in real time.

How important ads are is debatable, but if you're an ad company and this is what your customers want, it's an implementation that you might come up with because of the engineering practicality.