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Whether it's true or not, it's definitely a rule I follow for many situations. If a restaurant has loud signage in a busy area, sometimes literally flashing, it ain't gunna be good. Most new websites try to fill negative space with unsubstantial bullshit


I agree with that example you just shared. I think I don’t view it as the same as your quote though:

> the more obvious effort that has been put into a thing's aesthetics

I would consider that sign example to not be aesthetically pleasing. Maybe it’s more related to the ‘loudness’ of the aesthetics.

There are a lot of simple text blogs on HN which is a great aesthetic, some with lots of thought to keep them simple. Thats the counterpoint IMO.


There's an idiom that describes this; "Putting lipstick on a pig".

If a thing looks and feels great, and has something worth making so, then there's no issue at all.




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