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> A good salesperson will make sure the choice process is relatively quick and painless.

The best salesperson isn't the one whose customers are leaving the shop smiling just like a TV advert where buying X or Y will solve every problem in life, but rather the one whose customers leave the shop angry after having purchased this or that product or service, because that is an indicator they were squeezed until just before the point they tell the seller to stick their product somewhere and leave for the competition. Not that I like it, but that is how I see it.



what makes you think that this is the best way to obtain loyal and more customers?


Prisoners Dilemma vs Iterated Prisoners Dilemma.

Low trust == maximize mechanical power and optimization

Higher trust == invest time, relationship-building and lower individual transaction profit over a larger volume of profit

Few consumer sales interactions fall into the second category.


prisoner’s dilemma is a dilemma for a reason: it optimizes the total outcome badly. maybe this is why the pessimization of the modern business cycle everyone loves to cry about always works out that way — we’re all interacting in a commons where trying to screw everyone else as hard as possible is the rule, not the exception.


Depends on the market of course, but scarcity, either natural or artificial, can do wonders.


This isn’t zero sum.




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