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> I've always found the CEO title somewhat ostentatious in a company with less than 10-20 people.

It is.

My startup is a team of six, and soon to be seven. One of the team once asked me what his job title should be. I told him to make it up himself. It doesn't matter what your title is. It matters what your role is.

These wanky "05:00 herb tea CEO" posts are the equivalent of titles (and tantamount to linkbait IMO). The value contributed is the equivalent of the role.

Or, put another way: it doesn't matter how you do what you do. It matters what you do.



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