Yes, it really looks like Microsoft wants to be Apple. Based on what Elop does in Nokia I believe that Microsoft wants to buy Nokia as well. There are lot of steps that makes Nokia unattractive company for other companies (e.g. "patent trolling" accuses from Google to Nokia), other steps (MeeGo and Meltemi termination, Symbian support moved to Accenture) that leaves Nokia only with WP and outdated feature phones (what makes Nokia unattractive target again unless you are Microsoft).

Other companies might consider buying Nokia only to prevent Microsoft doing that what would be quite fun to watch actually.